How Softside works

Where fan art becomes official merch

Fan merch deserves a legitimate home

Every day we come across stunning merch created by fans for their favorite music artists. They're often sold in unofficial spaces, such as third-party marketplaces and social media, without proper licensing or artist approval.

As a result, fan merch is typically considered "bootleg" and taken down for IP infringement.

So, we built a way for artists and fans to co-create officially, with design collaboration, licensing, production, fulfillment and payments handled in one place.

Rather than fight the fan merch market, we're empowering it, and doing it right.

Fan wearing Softside merch

Everything handled in one place

Turn your fan art into official merch - we'll take care of the behind-the-scenes logistics.

1

Join and build your portfolio

Create a free account, upload your design projects, and curate your dream collabs.
2

Propose collabs

Submit your merch design or portfolio to your favorite music artist. Incorporate the artist's official assets, like logos & photos.
3

Get approved

Your work goes directly to the artist for review. If approved, your design becomes official, licensed merch.
4

Global fulfillment

Softside takes care of production, shipping, and customer orders.
5

Earn royalties weekly

Once live, you earn a royalty on every unit sold – paid out weekly via Stripe.

Frequently asked questions

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