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Borderline

If you've made it here, there's a good chance we've already shared a moment together. Maybe you found us through a song. Maybe you screamed every word back at us from the front row. Maybe you've been with us since the early shows in Auckland, or maybe you only found us last week. Either way, welcome. We're four best friends from New Zealand who started writing songs because we loved making music together. Over the past few years, those songs have taken us further than we ever imagined. They've taken us across North America, the UK, Europe and Australia, onto festival stages and into rooms full of people we'd never met before. The music has travelled, but what stays with us are the conversations after the show, the familiar faces when we come back to a city, and the feeling of hearing people sing words that started with the four of us in a basement back home. This store is another part of that journey. Every shirt, hoodie, record and poster represents a chapter, a tour, a song or a memory. We hope it becomes part of your story too. Thanks for listening. Thanks for coming to the shows. Thanks for making this feel bigger than the four of us ever thought it could be. We'll see you out there. Borderline

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Propose a design collab with your favorite music artist. Download & incorporate the artist's official assets, like logos, photos, and design elements.

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Your work goes directly to the artist for review. If approved, Softside handles production, fulfillment, and other logistics.

Step 4 of 4: Earn on every sale

Once live, you earn a royalty on every unit sold - paid out weekly via Stripe.

More discovery features, collab tools, and integrations on the way — all centered on human-made art.

Borderline | Softside